Understanding SEO and online advertising websites

February 28, 2019

Ok. We did it.

Once we’ve started our businesses and are feeling confident, we begin to look at the smaller details.  But first, let’s give ourselves a round of applause and a few pats on the back. Being an entrepreneur in the digital age is a sensitive and technical process but we’re here and we’re thriving.  We’re active on social media. We have aesthetically appealing websites. Our products and services are high quality and in their correct price ranges. What we want to know now is what we can do to optimize the amount of traffic that is being driven to our pages.  One of the most proactive steps that we can take involves SEO. SEO is the acronym for search engine optimization. Essentially, SEOs are keywords or phrases that ring bells in Google. A successful website has a quality sprinkling of SEOs scattered throughout to ensure that when an internet surfer types in, “digital marketing agencies atlanta” or “online advertising websites”, our businesses are the ones that appear in the search results. SEO research takes diligence and a fair amount of knowledge and expertise. There are certainly companies that offer to do the work for us and if that is financially feasible, it may be advisable.  Outsourcing and delegating responsibility is one of the many lessons that business owners learn from firsthand experience.  If hiring a professional, which can be expensive, is not in the budget then it’s definitely well worth it to put the time and effort into it and start the process yourself.  Never be afraid of research and trial and error! Research master keywords and add them to your site. Keep this up. SEOs change consistently so it will be important to add regular quality content to our websites and blogs; really taking the time to adjust and plan out our websites to include these words will help to increase visibility.  Another good springboard is to check out the competition. Do your own Google searches and find out which sites are popping up most frequently. Check them out. There is certainly something that can be learned from them and adapted to suit our own needs. Finally, be patient with yourself and ask an expert.