Geofencing is exactly what it sounds like—honing in on something within a geographic boundary often through GPS. In this case, what you’re honing in on is your potential customers!
Geofencing can teach you an awful lot about the behavior of your target audience, which will allow you to make informed decisions on how to reach them more effectively.
Additionally, it allows you to reach out to these potential customers at the perfect time through text, emails, notifications, and so on to trigger immediate engagement and sales. Could geofencing add value to your marketing strategy? Let’s chat about it!