Our Work

Case StudyTaste of Marietta Branding & Web Development

The Marietta Visitors Bureau wanted a brand refresh for Taste of Marietta 2020. We provided an update that modernized their current look while also representing the vintage feel of Marietta. We then expanded their new branding into all aspects of the event.

Services

  • Logo Refresh & Branding
  • Website Design
  • Graphic Design
  • Product Packaging
  • T-shirts

Our Process

Define. Design. Deliver.

Our client wanted a logo refresh that felt modern while also adding vintage elements. Our strategy was to retain brand recognition with updated elements from the old logo, and add vintage elements inspired by the Marietta Visitors Bureau logo.

By using the energy and colors from the old Taste of Marietta logo and the vintage typography from the Marietta Visitors Bureau we were able to achieve this goal. We also updated the fork/fruit concept to give it a more rigid elegant feel.

Using this new logo as a jumping off point we were able to deliver multiple branding mockups to really show off the new look and feel for the 2020 festival.

Three Triangles

The Results

Branding

Website Design

Collateral

Digital Marketing/Content Creation & Strategy