Branding for a spicy startup in Georgia.
With a name like Powerful Pepper, this startup hot sauce company couldn’t do without a logo that would reflect the owner Jay’s burning passion for hot, fiery, spicy peppers. Our team worked to capture the essence of this brand, creating both clean and grunge versions of the logo to get the message across no matter where it’s used.
Since it's in the name, it was a given that portraying power would be key to creating a logo that fits the brand like a glove. But we also considered a bunch of other descriptors including handmade, farm-fresh and, of course, spicy.
We gradually refined the concept more and more. We tried everything from folksy options to the science modern feel making note of what worked and what didn’t as we went.
Both Jay and the team settled on the final logo—a pepper with buff arms and a crown both of which encompass the idea of power. We enhanced that theme with colors that are reminiscent of royalty. Powerful Pepper now has visual branding as bold as its mouthwatering hot sauce flavors across its website and product packaging.