Media production and marketing support for a campaign for justice.
John Greco ran a campaign as a candidate for a Cobb County Superior Court Judge seat. As a well known litigator in his community, we designed a campaign that highlighted the values of his candicacy and provided voters with the most up to date information on voting in the midst of the worldwide pandemic.
We established our target audience by creating personas of potential voters. The information collected led us to identify demographic groups who were the most likely to see and engage with digital and print collateral.
We designed collateral that would make information about the election and the candidate more accessible. We took a direct, user-friendly approach to the design of the landing page and supplemental materials.
We created a campaign of both digital and printed assets that was memorable, informative, and highly accessible for voters in Cobb County.