Comprehensive marketing services for a multi-brand company.
ESP is a huge multi-brand pressure gauge company that was in need of some help in the marketing department. Literally. They brought us on to operate their marketing department including designing print and digital materials, running competitive digital campaigns, call tracking, doing product photography, and the whole nine yards.
Especially since ESP is such a large company, we prioritized regular meeting and analytics evaluations to keep everyone on the same page and stay aligned with the company’s goals.
A big part of the ESP project was product photography. We didn’t just take snapshots, though. We also isolated the backgrounds to make these images easy to use in all sorts of designs. That’s right...the same designs that contributed to the success of our other marketing efforts for the company!
Our execution of this comprehensive marketing strategy for ESP practically handed a whopping $1.4 million worth of opportunities to the sales department. Talk about a well-oiled machine!