While this can seem like an invitation to start reaching out to anyone with a certain amount of followers or notoriety in our respective industries, it most certainly is not. Online advertising methods, whether it’s a direct sale of a product, or of your brand, are often not as direct as in-person sales methods.
It is extraordinarily important to do the necessary research on any and every influencer that seems appealing in terms of partnering or forging a relationship. Their brand should align with your own, as well as their principles and possibly even demographic associations. It is also important to find out whatever you can about how their customers and viewers are actually engaging with their content. Be creative in every aspect and never be timid regarding exploration. Making sure that you are adding some type of value to your chosen influencer’s brand is just as important as adding value to your customers and viewers. Free giveaway items, trips, promotion codes, etc… are all easy and effective ways to grab and hold the attention that you are seeking.
It will be necessary to make yourself stand out amongst hundreds of other offers, in order to build the type of symbiotic relationships with other brands and influencers that you want to build. This is one of the reasons why a website is important. Influencers will most likely be swamped with other offers that may be very similar to yours. It is a good idea to check out their sites and see who they’ve partnered with in the past. How are you similar? How are you different? You will need to stand out. A large portion of this, though, is simply establishing and adhering to firm boundaries as well as being clear about what your expectations are and what you expect to gain from this partnership. Be open to compromise and know exactly what you want to get out of the relationship and your chances of success are optimal.
A good third step and quality head start in this process is establishing some rapport and trust between you and the influencers and brands with whom they have decided to work. Interacting with them through social media, commenting on their posts and tagging them in posts that you think are relevant is a good step. It’s also a great way to get them to notice you before reaching out to them directly on a business level. Following these short tips can help popularize your site and even draw attention for Instagram advertising campaigns and will certainly give you an amazing leg up, especially if you haven’t been using these simple hints already.