What Are the Best Facebook Marketing Tools that You Should Be Taking Advantage Of?

August 23, 2017

Facebook marketing tools you need to be using!

Facebook has stood the tests of time and emerged as the most powerful platform for marketing of all time. It has more than 1.6 billion users who are active on a monthly basis. Its reach is profound and it has been used extensively by top companies all over the world. Regardless of the budget, any individual or company can use the vast features of Facebook marketing for brand recognition, boosting sales and creating a strong consumer base. Being the leader of marketing platforms in the digital world, Facebook provides marketers with massive opportunities. Here is a list of the best Facebook tools that can enhance your marketing to propel your business’s success. Being the largest platform, there are countless tools that you must get acquainted with, before you can run your marketing campaigns efficiently. A few important and effective Facebook marketing tools are shortlisted for making it easier for you.
  1. Google Analytics

Google analytics is a tool which helps you keep track of your marketing progress. This must be used in conjunction with your Facebook marketing strategies. Through this, you will have a good idea about which websites brought your consumers or viewers to your Facebook page. Using this information, you will be able to uncover your ROI.
  1. Flow

An audience targeting tool, Flow, was designed by Driftrock, synchronizes your ecommerce platform to extract customer data. It helps you focus on your existing customer base in accurate way. This tool will drive your efforts towards viewers and customers who share similar interests and have a genuine interest for your product. It is potential for increasing the conversion rate.
  1. Agora Pulse

Agora Pulse is a collection of Facebook marketing tools that can connect your Facebook page to the other social media accounts your business has. It brings everything in one centralized location. This is a great time saver as you can publish or schedule your posts, monitor your competitors or perform other activities more efficiently.
  1. Social Bakers

This is a marketing tool that you can use with any social media app. It is an analytics app which can help you gain solid information about audience insights and valuable social data. Besides that, you can also customize your goals and receive data in tailored reports, as per your needs. Using these tools will definitely enhance your marketing strategies and planning.