3 Types of Instagram Stories for Businesses

December 2, 2018

With the invention of Instagram stories and all of the countless updates and improvements, Instagram is no longer specifically for individuals, but also for companies.

Businesses are reaping the benefits of using Instagram stories. If you’re interested in how it can help your business, take a look at these 3 types of Instagram stories for businesses.

Behind-the-Scenes Stories

Part of the beauty of Instagram stories is that they don’t have to be grandiose video productions. It’s quite the opposite actually. Many businesses are creating Instagram stories to share behind-the-scenes looks. Companies can use stories to allow followers to be along the ride while they are sharing various aspects of the business. You can showcase real-time presentations or ongoings during a conference or a staff meeting where pitches are presented. Maybe you’re shooting a commercial or ad for an upcoming product. Your followers will be intrigued.

How-To’s and Tutorials

Here is another way companies can benefit from using Instagram stories. Using the sequential format, businesses can create step-by-step guides or how-to instructions on how to achieve something or complete a task. This is really beneficial for many types of businesses ranging from makeup tutorials to learning a new language. The goal is to provide bite-sized informative content to your audience of followers.

Special Offers, Deals, Promotions

You can use Instagram stories to promote specials just as you’d promote it on a regular Instagram post. It is perfect and suitable for both e-commerce stores and brick-and-mortar stores. Businesses can use Instagram stories to highlight a current sale or to promote limited one-time deals. Using this as a strategy can keep your followers engaged and coming back to your page for more information and deals. This is the perfect way to keep your customers on the edge of their seats with teasers and flash sales and piquing their interest.  

At Social Network MD, we can help you to use Instagram stories to take your business to the next level. Contact us today for more information on getting started.