How to Know You’ve Found The Best PPC Management Company
The best PPC management company will help educate you
PPC, or Pay Per Click, is a component that’s used for online businesses and in digital marketing campaigns. The most used platforms are Google Ads, Bing Ads, Facebook Ads, AdRoll, and there are many more to choose from.
The correct use of all these platforms can play a significant role in your ability to reach your customers, but the mismanagement of these platforms can prove to be costly. If you are aware of the importance of PPC management, this means you are after the best PPC management company. Here are a few indicators you’re in the right place.
Use of SEO and PPC
Using both SEO and PPC for your online business will give you a leg up in your online marketing. Not only will you be able to start reaching your target audience, but you’ll be able to hone in on more potential audience targets as well. With PPC, you can introduce yourself to new potential customers while SEO keeps your business top-of-mind in organic search. The best PPC & SEO management agencies will help you craft the best models to boost your bottom line.
Focus on Keyword Research
Keyword research is the first and foremost important step in starting up your PPC campaign. With millions of searches performed daily and pretty much hourly, making sure that you’re targeting the right keywords is hugely important. Going too broad could result in spending all of your money too quickly and going to narrow won’t give you much in terms of getting traffic to your website or bringing brand awareness to your business.
As of 2018, Google was receiving 63,000 searches per second. “That's the average figure of how many people use Google a day, which translates into at least 2 trillion searches per year, 3.8 million searches per minute, 228 million searches per hour, and 5.6 billion searches per day.” From SEOTribunal
There are a lot of online tools that you can use, but Google’s ad platform comes with a handy keyword research tool where you can not only find relative keywords, but plan out your campaigns, find the right budget, and even dial into your search markets - whether global, national, regional, or hyperlocal. The right agency can help you traverse this complicated forest of tools, keywords, budgets, and planning to make sure that you are targeting the right keywords at the right time and to the right audience.
Technical Expertise
So, now you have your keywords picked out and your campaigns set up. That’s all well and good, but how are you going to track the success of your campaigns? There’s a solution for that. Google Ads and Analytics have tracking codes that you can install on your website. These are generally pretty easy to install and your web developer or your agency can help you get all of that installed, set up goals, conversions, and help you start tracking events on your website. At SNMD, we can certainly help you with all of that as we have the right tools and the right people to help you get all of that started.
So, now that you know the basics, are you ready to start your PPC campaign? Contact us today and we’ll help you get started and start being successful with your online business.